Law, Anderson make climate change advert
The Friends of the Earth has received backing from the likes of Jude Law, Gillian Anderson, Bill Oddie and Stephen Fry. They have all taken part in an advert where they leave their own video messages asking their MPs to introduce tougher climate change laws. It is hoped that the messages that have been left by the famous faces will encourage thousands to do the same and send in their own video messages online.
The advert, which was created by director Kevin MacDonald is being launched today to coincide with a survey that has revealed that over two thirds of people in the UK want the Government to introduce a new law requiring UK carbon dioxide emissions to be cut every year.
However campaigners have been trying to encourage younger people to also get involved and they are hoping the YouTube generation will take well to the video messaging idea. Only one in ten 16-24-year-olds have ever communicated directly with their government, according to the Friends of the Earth survey, and the organisation is hoping the campaign will make it easier and more fun to be able to do so.
A number of celebrities will also be taking part in a series of Live Earth concerts this Saturday across seven continents to highlight the dangers of climate change. In London alone, Madonna, The Red Hot Chilli Peppers, Razorlight and Duran Duran will be playing.
Here's the advert: