Showbiz
Gyllenhaal replaces Moss as underwear star
Published Tuesday, Jul 24 2007, 11:19 BST | By Daniel Kilkelly
Maggie Gyllenhaal has been announced as the new face of lingerie company Agent Provocateur.
The actress, best known for her roles in Donnie Darko, Secretary and Sherrybaby, will replace supermodel Kate Moss in advertisements for the brand's range of products.
It was announced that Moss had been dropped from the company earlier this month. At that point, Agent Provocateur co-owner Sandra Rees said that the new face was "not sexy in an overt way" and would be "quite different" from Kate.
Gyllenhaal's ads will start airing in September.
The actress, best known for her roles in Donnie Darko, Secretary and Sherrybaby, will replace supermodel Kate Moss in advertisements for the brand's range of products.
It was announced that Moss had been dropped from the company earlier this month. At that point, Agent Provocateur co-owner Sandra Rees said that the new face was "not sexy in an overt way" and would be "quite different" from Kate.
Gyllenhaal's ads will start airing in September.
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