Hilton snapped up by jewellery company

Paris Hilton has signed up to be the face of a new range of Damiani jewellery.

The socialite has agreed to a three-year contract with the Italian jeweller. She will promote the company's new Bliss collection, which will target a younger market with products priced from $60 to $3000.

"It's an honour to be part of this campaign," Hilton told E! Online. "I love fashion, and I love diamonds."

The company's vice president Silvia Damiani added: "She's perfect. It's our young and our very fashionable line."

Brad Pitt and Gwyneth Paltrow are among the stars who have previously worked with Damiani.