Witherspoon is new face of Avon

Reese Witherspoon has become the unlikely face of cosmetics brand Avon.

The Oscar-winning actress is the company's first "global ambassador" and one of its first big celebrity signings.

She said she was impressed by its reliable image and policy of using members of the public to sell to friends, families and neighbours.

She commented: "I feel like Avon is amazing to create these opportunities for women to create incomes for their families.

"There are more than five million Avon representatives all over the world, starting a business for themselves, very inspiring.

"I feel a great responsibility in my own life to give back to society."

Chief executive Andrea Jung revealed Witherspoon as the company's new face. She said: "We are thrilled to welcome Reese as our global ambassador and believe she will give a strong voice to the company's commitment to empowering women."

She said the Oscar winner would also become an honorary chairman of the Avon Foundation, which campaigns for on issues including breast cancer and domestic violence.