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Dawn French dropped from chocolate ads

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TV comic Dawn French has been dropped as the face of Terry's Chocolate Orange.

The Vicar Of Dibley actress has advertised the product in TV commercials since 1997, using the catchphrase: "It's not Terry's, it's mine".

However, Kraft Foods, owners of the brand, yesterday announced that a new advertising campaign is to be launched in November, and will not feature French.

Terry's marketing manager Stephanie Lea explained: "We are grateful to Dawn for the major impact she has had on our advertising and for the value that she has added over the last ten years.

"After such a long partnership we feel that the campaign has run its course and we are in the process of developing different work. It has been a difficult decision to end the partnership with Dawn and we would like to extend our sincere thanks and wish her continued success in her fabulous career."

Dawn's exit sparked rumours that Terry's deemed her an unsuitable role model because of her size.

Trade journal Marketing said: "Insiders have speculated that French was no longer presenting the right image for the company in the current climate of concerns over obesity and health."

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