Showbiz

Take That to front M&S menswear range

Published Wednesday, Sep 19 2007, 09:47 BST | By Kimberley Dadds
Take That to front M&S menswear range
Take That have reportedly signed up to become the new faces of Marks & Spencer's men's clothing range.

The foursome - Gary Barlow, Howard Donald, Mark Owen and Jason Orange - have reportedly already been shot for the collection by iconic celebrity photographer Rankin.

They will be following in the footsteps of TV presenter Myleene Klass and former model Twiggy, who have both helped to boost sales in the chain's female clothing ranges, and sources claim that bosses are hoping that the band will do the same for their men's clothes.

Millions of pounds have been spent on the advertising campaign, which will be launched next month.

A source said: "It's a very clever campaign. An army of female fans have grown up with the band and will want to buy the same clothes for their partners that their idols are promoting."

Spokespeople at M&S have only revealed that "many celebrities" have been approached to front future advertising campaigns and did not confirm that Take That would be representing them.
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