Showbiz

Beckham dress helps boost M&S profits

Published Wednesday, Nov 7 2007, 12:05 GMT | By Beth Hilton
Beckham dress helps boost M&S profits
A little black dress bought by Victoria Beckham has proved a huge hit at high street chain Marks and Spencer.

Store bosses reported an 11.5% rise in profits for first half trading, saying the £149 leather number was "easily the biggest hit of the season".

The Spice Girl ordered a size-eight dress three weeks before it hit the shelves, reportedly requesting that it be altered to fit her size-six figure.

News of the purchase meant almost 30% of the first order was sold online before becoming available in the store. A delivery of 400 was later snapped up in just 48 hours at the flagship branch in London's Marble Arch.
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