Fifty Richard Branson lookalikes have congregated at London's Waterloo Bridge in preparation for their world record attempt next month.

The lookalikes will meet again at Heathrow Airport on December 12 in a bid to smash the record for the most Richard Bransons in one place.

Last year the participants, who are employees of office design company Maris Interiors, broke the record for the most Elvis Presley lookalikes in one place, raising £75,000 for charity in the process.