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Sipa Press/Rex Features
Pop veteran Sir Tom Jones has insured his chest hair for £3.5 million.
The singer believes his curly black hair is so vital to his success that he approached London insurance house Lloyd's, according to The Mirror.
A source said: "Like a vintage wine, Tom just gets better with age.
"Even at the grand old age of 67, the ladies love his hip-thrusting moves and catching a sneaky peek of his famously rugged chest hair."
Jones' management have denied the reports, claiming that he is "working far too hard in the recording studio" to bother insuring himself.
