Showbiz
Delia's book to out-sell Nigella, Jamie
Published Friday, Feb 15 2008, 11:46 GMT | By Simon Reynolds
Retailers are predicting that Delia Smith's book How To Cheat At Cooking will out-sell rivals Nigella Lawson and Jamie Oliver, reports The Daily Star.
The book, Smith's first in four years, has achieved more pre-order sales on Amazon.co.uk than both Nigella Express and Jamie at Home.
Waterstone's, WH Smith and Tesco are advertising the book for £10 on their websites, while supermarket chain Asda is undercutting the competition by selling the book for £8.
The supermarket has had to quadruple its stock of food products featured in How To Cheat At Cooking in anticipation of increased customer demand.
An Asda spokesman said: "Delia's accessible and realistic approach is a recipe for success. So much so we are confident that it will put Jamie Oliver sales on the backburner."
Smith will return to screens this spring for a BBC show to accompany the book. The six-part series will explore "shortcuts that take the effort out of cooking but not the quality out of the end dish".
The book, Smith's first in four years, has achieved more pre-order sales on Amazon.co.uk than both Nigella Express and Jamie at Home.
Waterstone's, WH Smith and Tesco are advertising the book for £10 on their websites, while supermarket chain Asda is undercutting the competition by selling the book for £8.
The supermarket has had to quadruple its stock of food products featured in How To Cheat At Cooking in anticipation of increased customer demand.
An Asda spokesman said: "Delia's accessible and realistic approach is a recipe for success. So much so we are confident that it will put Jamie Oliver sales on the backburner."
Smith will return to screens this spring for a BBC show to accompany the book. The six-part series will explore "shortcuts that take the effort out of cooking but not the quality out of the end dish".
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