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P Diddy will launch a chauffeur service for drunk celebrities.
The rapper will set up the car hire firm to prevent drunk A-list stars from getting behind the wheel.
Diddy, real name Sean Combs, recently partnered with Ciroc vodka in a $100 million deal and is hoping the service will bring celebrities home safely.
"After partnering with Ciroc vodka, he wants to make sure everyone's partying responsibly," a representative for the rapper told Us magazine.
Combs added that the goal of the campaign was to "[make] sure nobody gets arrested".
Celebrities including Lindsay Lohan, Keifer Sutherland and Mischa Barton have been among Hollywood's high-profile DUI arrests.
