Showbiz

Bilson launches DKNY fashion line

Published Monday, Mar 17 2008, 16:38 GMT | By Alex Fletcher
Bilson launches DKNY fashion line
Rachel Bilson has launched her own fashion line called Edie Rose for DKNY Jeans.

The OC actress has designed a selection of skinny jeans, tops, t-shirts, sweaters and dresses for the popular clothes firm.

Her range, which goes on sale this autumn, is named after her grandmother Edie and close friend Rose.

Speaking at the launch, Bilson said: "I have been passionate about beginning my own collection for some time now. Working with DKNY Jeans, a brand with similar demographics in terms of who I wanted to design for and similar aesthetics, has been really magical.

"They completely brought all my ideas and designs to life and have been so helpful and supportive with my vision.

"I want to show people that you don't have to pay a million dollars for clothes that look good. For me, I love vintage clothes, and I shop vintage all the time. It's fun to play and put things together. You don't have to spend a lot to get a great look."

Kevin Monogue, President of DKNY Jeans commented: "Rachel Bilson is on everyone's best-dressed list, and her look resonates with our customers. Her style is effortless yet edgy and unexpected, which matches the DKNY Jeans aesthetic perfectly.

"We are excited about the collaboration."

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