She was born Katrina, but became 'Jordan' when her Page 3 career took off. Then, after she'd given up the glamour modelling, she adopted a less showy moniker: Katie Price. We'd just about got used to it when, earlier this week, she announced plans to change her name again. Her new title? Mrs. Katie Andre, in honour of Peter, her husband of two-and-a-half years. It's all very sweet, but we can't help wondering how long this latest name's going to last. Six to twelve months, say?

10. Nicholas De Lacy Brown
"You got a big fat 'F' - you're fired!" We were squirming with you, Nicholas.

9. Amy Winehouse
Even Gordon Brown's a fan of the Grammy-winning singer, you know.

8. Courtney Love
Watch out Berkshire residents, you might be getting a wild new neighbour.

7. Cheryl Cole
Could the Girls Aloud star really become a chatshow host?

6. Sean Maguire
The 'Ender-turned-Spartan tells us something we already knew: his pop career really wasn't that great.

5. Helen Mirren
The award-hogging actress bags yet another gong... this time, from the USA Naturist Society.

4. The Cadbury's Gorilla
Sob! He's being replaced by an "animated airport luggage truck". Just not the same, is it?

3. Demi Moore
Her top beauty tip? "Highly-trained medical leeches" to detoxify the blood. Eww!

2. Leona Lewis
Now number one in the States. Hurrah!

1. The model/author/businesswoman formerly known as Jordan
Actually, we might start calling her 'Dame Katie', just to be ahead of the curve.