Dempsey is face of new Avon scent

Grey's Anatomy star Patrick Dempsey is to be the face of Avon's new male fragrance.

The 42-year-old will direct and front the cosmetic firm's latest campaign in a three-year deal said to be worth £2.5 million.

The new scent will launch in the US in November and worldwide next year.

Avon's Andrea Jung said: "We are thrilled to partner with Patrick Dempsey - an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style.

"We're extremely impressed with both his on- and off-screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small."

Dempsey added: "This is an extremely exciting opportunity for me to work with Avon - a brand I have long respected as a global powerhouse with a lot of heart and soul."

The actor's wife Jillian has worked as the company's global creative colour director since 2006.

Dempsey plays neurosurgeon Derek "Dr McDreamy" Shepherd in the hit US medical drama.

He recently donated £125,000 to fund a cancer centre at the hospital where he was born.