Burberry drops 'flash in the pan' Deyn

Agyness Deyn was dropped as the face of Burberry because she has become too famous.

The model replaced Kate Moss to front ad campaigns for the brand less than a year ago but Mario Testino, Burberry's photographer, has become tired of the hype surrounding Deyn.

A Burberry insider told Metro: "She was just a flash in the pan. Last year she was quirky but now she is challenging Moss in the fame stakes by positioning herself everywhere. That kind of popularity just hasn't sat well with Mario, who is looking for something different."

Testino reportedly has 21-year-old underwear model Rosie Huntington-Whiteley lined up as a replacement.

Deyn recently formed an experimental indie band called Gene Jacket.