The 22-year-old former Corrie actress was lamenting the loss of a mirror in the jungle, which the 32-year-old heavyweight boxer Haye hid after being selected as camp meddler for the jungle's latest task.
Commenting on Flanagan's altered appearance, celebrity chef Rosemary Shrager said: "Helen was looking horrendous, she had no mirror, she had put so much fake tan on the poor girl did look silly. It is actually very funny, it's a hoot!"
Haye added: "It looks absolutely terrible, it looks like she's had a mud fight. It's patchy and she's such a pretty girl she messes herself up."
The soap star eventually washed it all off, with Haye sympathising: "She's struggling without that mirror, I do feel sorry for her."
Meanwhile, Eric Bristow was persuaded to become a Pussycat Doll for the day and the camp were delighted to win messages and presents from loved ones.
I'm a Celebrity... Get Me Out Of Here continues tonight on ITV1 at 9pm.