The 'Want U Back' singer, who recently described herself as a businesswoman rather than a celebrity, is believed to have signed with elite modelling agency Select.
A statement from Select's special bookings branch read: "Her strong individuality represents everything that we love about the youth today and their music.
"Like everyone, she is a melting pot of different emotions, from super confidence oozing fun to a vulnerability."
The 18-year-old is also described by the Select website as "undoubtedly the poster child for alternative urban pop this year".
Lloyd has previously appeared on the cover of RWD Magazine and modelled for fashion bible Wonderland.
The X Factor star recently told Digital Spy that she doesn't feel there's "enough of [her] out there".
"I want there to be more and more and more," she said. "I want to be stuck in people's heads so they can't get rid of me."
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Watch Cher Lloyd in the video for 'Want U Back' below: