The Celebrity Big Brother 2011 contestant and star of Channel 5's fly-on-the-wall series All About Amy will be richer than all of her former TOWIE castmates, The Sun claims.
"Money will just flow in now. She can keep reinventing herself like Katie Price. If she is managed carefully £10 million is very achievable," a showbiz source explained.
Childs also has bra and clothing lines, as well as a beauty salon, and a fitness DVD on sale.
Meanwhile, the report also says that Mark Wright could earn in excess of £9 million, following his successful stint on I'm a Celebrity... Get Me Out of Here where he finished runner-up to McFly star Dougie Poynter.
"Mark's earnings can hit £9 million but he must be clever and market himself quickly," the insider adds.
> Amy Childs: 'I'm nearly a millionaire'
> Mark Wright to make millions from I'm a Celeb stint