Following last year's launch of Foxy's perfume 'Furever', Fur Real is a self-tanning gel designed to help The Only Way Is Essex fans fit in at Faces or The Sugarhut.
Lucy and Foxy link up in a tan-talising partnership - Foxy Bingo launches his fake tan 'Fur Real' alongside TOWIE star Lucy Mecklenburgh
"The only celeb who rocks orange better than me is Foxy himself!" said Mecklenburgh.
"I've already got my own swimwear range and nothing compliments my designs better than a nice tan.
"I don't step out the house until I've got my Essex glow and with Fur Real, everyone else can have it too!"
Foxy added: "It's been a right horrible summer weather-wise but I knew pictures of Lucy in her bikini would cheer everyone up.
"I wanted someone similar to myself to launch Fur Real, so with Lucy being both attractive and a lovely shade of orange, I thought we were the perfect pairing.
"I'm excited to offer the whole of the UK the chance to get foxylicious golden skin!"
Fur Real can be bought exclusively at Just Beautifully for £9.99 and bottles can also be won at Foxy Bingo.