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Joey Essex takes part in kissing challenge at Lakeside Shopping Centre

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Joey Essex took part in a kissing challenge on Saturday (November 24) at the Lakeside Shopping Centre in Essex.

The "unlimited kissing challenge" at the Virgin Media store saw the Only Way is Essex heart-throb receive 118 kisses on the cheek in the space of one minute.

Joey Essex puckered up for an 'unlimited' Kiss-as-you-go challenge with Virgin Media, where he was kissed 118 times by fans in one minute, to support the launch of the new unlimited mobile tariffs', Thurrock, Essex, England - 24.11.12Featuring: Joey Essex
Where: Thurrock, Essex, England
When: 24 Nov 2012
Credit: WENN.com

© WENN



Essex said: "Taking part in the kissing challenge with Virgin Media was totally 'reem' and all the other boys on TOWIE were well jel when I told them about it, especially the single ones!

Joey Essex puckered up for an 'unlimited' Kiss-as-you-go challenge with Virgin Media, where he was kissed 118 times by fans in one minute, to support the launch of the new unlimited mobile tariffs', Thurrock, Essex, England - 24.11.12Featuring: Joey Essex
Where: Thurrock, Essex, England
When: 24 Nov 2012
Credit: WENN.com

© WENN



"I don't think I have ever been kissed by so many girls in one day before. It's definitely a personal record."

Jamie Heywood, director of mobile at Virgin Media, said, "Joey totally embraced our unlimited kissing challenge and got completely stuck in. He wasn't overwhelmed by the huge queue of girls waiting to greet him."

Joey Essex puckered up for an 'unlimited' Kiss-as-you-go challenge with Virgin Media, where he was kissed 118 times by fans in one minute, to support the launch of the new unlimited mobile tariffs', Thurrock, Essex, England - 24.11.12Featuring: Joey Essex
Where: Thurrock, Essex, England
When: 24 Nov 2012
Credit: WENN.com

© WENN



Essex recently announced plans to get engaged to his TOWIE co-star Sam Faiers, and has claimed that he wants to do it somewhere "public".

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