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Joey Essex poses with two-tone black and pink suit - pictures

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Joey Essex wore a striking suit at the launch of his latest perfumes today (September 12).

To promote his two different fragrances, Essex sported a two-tone black and pink suit in London.

Joey Essex launches 'Fusey' fragrance for men and 'My Girl' fragrance for women

© Rex Features / Jonathan Hordle

Joey Essex launches 'Fusey' fragrance in London



Joined by sister Frankie Essex - who wore bright pink knee-length boots - Essex displayed the bottles for the male fragrance Fusey, and the female scent My Girl.

Later, he tweeted: "Very proud day for me having my own fragrances for sale on the High Street .. #MyGirl for Girls and #Fusey for the Dudes."

Joey Essex launches 'Fusey' fragrance for men and 'My Girl' fragrance for women

© Rex Features / Jonathan Hordle

Joey Essex launches 'Fusey' fragrance in London

Frankie Essex attends the launch of 'Fusey' fragrance for men and 'My Girl' fragrance for women

© Rex Features / Jonathan Hordle

Frankie Essex attends the launch of 'Fusey'



Frankie Essex also took to Twitter to say she was "proud" of her younger sibling.

She wrote: "En Route to london so proud of my little Brother @JoeyEssex_ NEW Perfume & AfterShave Launch #soproud."

Joey Essex launches 'Fusey' fragrance for men and 'My Girl' fragrance for women

© Rex Features / Jonathan Hordle

Joey Essex launches 'Fusey' fragrance in London

Joey Essex launches 'Fusey' fragrance for men and 'My Girl' fragrance for women

© Rex Features / Jonathan Hordle

Joey Essex launches 'Fusey' fragrance in London



Joey Essex previously opened his Fusey boutique back in March, while he also owns the hair care range Joey Essex D'Reem Hair.

He recently promised fans that TOWIE's upcoming series will be the same despite his split from Sam Faiers.

View all of today's best celebrity pictures - Photo gallery:

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