Beadle initially tweeted on Sunday, July 1: "How many people r doing the walk of shame hahahaha #wakeupwitharandom #awkwardtaxihome."
This resulted in dozens of men posting photos of themselves next to half-naked, sleeping women.
With the hashtag #bedofshame trending, Beadle then wrote: "Loved #BedOfShame #awkwardsundays. Defo doing it again next week yer?"
He subsequently faced criticism, with one Twitter user writing: "Everyone on Geordie Shore is vile, but that Gaz is by far the worst. Bed of shame? What a disgusting pig", and Reveal magazine naming and shaming participants.
However, others did not condemn Beadle's behaviour, with one user writing: "In fits about #bedofshame. Cracking bit of banter."
The reality TV personality has now removed the relevant tweets and photos from his account, and today (Friday, July 6) apologised, writing: "I'm truly sorry for my behaviour on Twitter. I know I've let you down.
"I've deleted the photos and comments and please will you do the same."