The entrepreneur celebrated having his idea of a confectionary store run by models realised last night (August 7) when he welcomed the likes of Spencer Matthews, Millie Mackintosh, Francis Boulle, Francesca 'Cheska' Hull and Oliver Proudlock to a launch party at Raffles Members Club.
Laing also made an appearance this afternoon for Candy Kittens' first day of business, where he greeted a mass of young fans.
Speaking to Heat at the launch event, Laing declared: "This is like my baby and I'm watching my baby take its first steps. It's like when a baby goes, 'Dada'."
Asked what attributes make a perfect Candy Kitten, he explained: "[They are] sexy, they're fun, they're desirable, they're cute, they're girl next door. They're like Elisha Cuthbert, Mila Kunis, Kate Hudson.
"They're just fun girls and they're girls that would eat a snail and not care, hold worms, good fun girls."