The 51-year-old ex-Changing Rooms star will feature in an upcoming campaign for Playtex after being named as the brand's new ambassador.
© ITV
"When we chose Linda, we knew she was the perfect fit for the Playtex brand, as someone in her 50s who truly embodies looking and feeling fabulous," a Playtex spokesperson commented.
Barker finished third in Saturday's (February 2) Splash! final behind winner Eddie 'The Eagle' Edwards and runner-up Jake Canuso of Benidorm.
Taking to Twitter after the Tom Daley show's wrap party, Barker wrote: "Bruised & woozy. Had the best night.
"Dancing 'til gone 2 with all the dive boys. Shame they're all younger than my daughter! Including Tom."
Over 5.3m people tuned in to the Splash! final, giving the show its second-highest audience and making it the most-watched programme on Saturday night.
View all of today's best celebrity pictures - Photo gallery:
Kate Nash shows off new black hair with blonde streaks at Teen Vogue's 10th Anniversary and Chloe Moretz's Sweet 16 celebration in New York.
1 of 55
Copyright: WENN Kyle Blair/WENN.com
