'EastEnders' sinks to new all-time low

Published Wednesday, Jul 7 2004, 14:37 BST | By Neil Wilkes
'EastEnders' sinks to new all-time low
Another hour-long Emmerdale special pushed EastEnders to a new all-time ratings low last night.

The BBC soap averaged just 6.3 million and a 34.6% share of the audience at 7.30pm, its lowest ever recorded figure. Ratings peaked with a dismal 6.9 million (36.9%) halfway through.

The news is a further blow for the show, which is going through one of the toughest periods in its nineteen-year history.

Recently ITV made no secret of its desire to oust EastEnders as the number two UK soap (behind Coronation Street) and replace it with Emmerdale, which typically averages 10 million viewers.
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