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NBC renews 'Days of our Lives'

Published Friday, Mar 19 2010, 23:55 GMT | By Mike Moody
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NBC has reportedly renewed daytime drama Days of our Lives for a 45th run.

According to Deadline Hollywood, the soap has shown a year-to-year increase in key female demographics, leading the network to pick it up for the 2010-2011 season.

Days of our Lives premiered in 1965 as a half-hour programme and grew to an hour-long series after a decade.

The show is currently one of the most-watched daytime soaps by women in the 18-49 and 18-34 demographics.

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