'Hollyoaks' launches line of fragrances

Channel 4 soap Hollyoaks is to become the first UK programme to launch its own selection of fragrances.

The products, which have been in development for over a year, have had backing from the soap's cast from the outset. They have been involved in all aspects from the packing and bottle design to the selection of the fragrances themselves.

Speaking of the venture, Lime Pictures managing director Sean Marley said: "Hollyoaks epitomises the aspirations and lifestyles of today's young people."

He added: "The fragrances will be an exciting and accessible extension of what is already one of the UK's most successful youth brands."

The female aroma is a 'blend of sugared apple, white chocolate and sweet musk', while the male scent provides 'clean and spicy accords'.

The fragrances will be available from September 30 from The Perfume Shop.