Hollyoaks production house Lime Pictures hope to discover the show's next Roxanne McKee (Louise Summers) as they invite female viewers aged 18-30 to send in audition clips in the hope of being cast as the programme's new 18 or 19-year-old student character, India.
The web-based audition process, titled 'Desperately Seeking', opens today and will entail downloading a short script, videoing a performance and uploading the audition to the official site. Videos can be uploaded from the beginning of next week.
Entries must be received by June 22 and a shortlist of the final 25 will be announced on June 25. Those chosen will be asked to attend an official audition at the Hollyoaks set during the week commencing June 29.
From the shortlist, 10 applicants will be seen by the show's new series producer Lucy Allan, before the final three appear on T4 when the winner will be announced on July 4.
The winning candidate is then expected to begin filming for the part straight away and will appear on screen from September.
Series producer Lucy Allan said of the project: "We are very excited about opening the audition process to a wider audience and hope to find that special raw talent that we found in Roxanne and Marcus in the 'On The Pull' series."
Former Hollyoaks star Roxanne McKee landed her role as Louise Summers after winning the 'On The Pull' competition in 2004.