Sutton's legendary character John Paul will return to the village before the end of the year, but the plot remains a secret.
Price, also a well-known local radio presenter, told the Liverpool Echo: "The role as John Paul is gritty, emotional, sympathetic, controversial with lots of snogging.
"The storyline that he is coming back with has never been used in a soap."
Price also confirmed the exact timing of Sutton's reprisal of his troubled character, adding that John Paul will be "back on screen just before Christmas".
John Paul fled the village after his half brother Niall killed his half sister during a church explosion.
James Sutton, whose return to Hollyoaks after four years was announced last month, starred as Emmerdale's Ryan Lamb between 2009 and 2011.