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Hollyoaks' Patrick, Maxine in Home Office 'This Is Abuse' campaign

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Hollyoaks will join forces with the Home Office to deliver the latest phase of the Government's 'This Is Abuse' campaign.

The long-running Home Office campaign will feature TV, radio and digital adverts featuring the characters Maxine Minniver and Patrick Blake.

Patrick is angry with Maxine.

© Lime Pictures

Patrick is angry with Maxine.


Fans will know that Hollyoaks is currently exploring the issue of domestic violence with Patrick (Jeremy Sheffield) turning violent on Maxine (Nikki Sanderson).

Tonight's episode of the soap sees Patrick lose his temper with Maxine again, and the first of two new 'This is Abuse' adverts will air on Channel 4 afterwards.

The Hollyoaks Facebook page will also have a specially produced timeline tab that explores key moments in the storyline.

The timeline will use video clips from the show to highlight the signs of relationship abuse which evolve as the storyline and the 'This Is Abuse' campaign develops.

Maxine tries to explain to Patrick.

© Lime Pictures

Maxine tries to explain to Patrick.


Lee Mason, drama commissioning editor at Channel 4, said: "We're very proud that Hollyoaks can play a part in helping to combat violence and domestic abuse within relationships and are delighted to be partnering with the Home Office with this campaign.

"By tackling these important issues through Maxine and Patrick's storyline, we hope that the show can help broaden the awareness of the 'This Is Abuse' campaign with our younger audience."

Hollyoaks airs weeknights at 6.30pm on Channel 4, with first look screenings at 7pm on E4.

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