Hollyoaks' Zoe Lister and newcomer Lena Kaur - Zoe Carpenter and Leila Roy in the soap - are fronting a new fire safety campaign as hordes of students across the UK head back for yet another term of hard graft - or partying in most cases.

The safety push, called 'Great Escapes', is targeted at the young, student population in a bid to raise awareness of the need to ensure fire alarms are fitted in the home and checked on a regular basis, and an escape route is planned.

Speaking of the campaign, Zoe said: "My character has escaped some really sticky situations in her time, especially when she was seeing her mad ex-boyfriend Will! It’s much easier to test your smoke alarm once a week and plan your escape from fire than it is to escape from a psycho! Planning escape routes with your housemates is fun too and it could save your life - so do it!"

Lena added: "Moving out of home into your own place might feel like a Great Escape - being able to do what you want, when you want - but you have to get clued up on potential dangers in the home. When you live in your own accommodation you’re responsible for yourself and no-one is there to look after you. If you have a fire, you need to be prepared. If you need help just ask your local Fire and Rescue Service - it’s just one call."

For more information on fire safety in the home, visit: www.direct.gov.uk/firekills.