Her character Jean, who suffers from bipolar disorder, became the victim of fraud earlier this year when she involved herself with businessman Michael Moon.
Wright, who won the 'Best Actress' award at last week's Inside Soap Awards, was asked by the BBC why fans might be fond of her alter ego.
She responded: "Maybe her honesty? Whether she's up or down, she tries her best, even if her best can be pathetic! She can be cruel, ugly and nasty, but at the same time she can be quite funny.
"I hope I'm always surprising the audience. You can never really anticipate how she's going to behave."
Meanwhile, the actress also revealed that Jean would be taking a "back seat" for a while, sharing some light-hearted scenes behind the Vic bar with Fatboy.
"I'm currently taking a very nice back seat with Ricky Norwood in the Queen Vic," the star added. "We've had a few lovely moments, and we're enjoying working together."
> Inside Soap Awards 2012 - The Full Winners' List
Photo Gallery - All the Inside Soap Awards 2012 winners:
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