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First Look: Jody Latham as 'EastEnders' Rob

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Former Shameless star Jody Latham makes his debut in EastEnders next week, appearing as unscrupulous newcomer Rob.

As revealed last month, Rob is to play a key role in Whitney Dean's (Shona McGarty) sex exploitation storyline as he uses her for his own financial gain.

Rob is first seen on screen on Tuesday, February 22 when Whitney makes a desperate attempt to pickpocket a man. However, her attempt at petty crime goes wrong and she's grateful when Rob steps in to save the day.

Whitney is clearly taken with her new acquaintance and is keen to see him again. Later in the week, when Rob arrives back on the Square and offers to let Whitney stay with him for a while, she eventually agrees - feeling that she has nobody else to turn to as her life is spiralling out of control.

Things are expected to take a dark turn in the weeks ahead in a plot which has been developed in conjunction with Comic Relief to raise awareness of a growing problem that faces many young women in the UK.

Here, Soap Scoop takes a first look at Latham's new role as Rob with a series of promo pics and a glimpse of next week's episodes. Click through the gallery below to see each picture.

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