Jacqueline Jossa, David Witts and Tameka Empson - up for 'Sexiest Female', 'Sexiest Male' and 'Funniest Female' respectively - are among the nominees who appear in the pictures to help drum up votes for the Walford drama.
The 2012 Inside Soap Awards - sponsored by online fashion retailer boohoo.com - were officially launched last month, and votes have been pouring in from soap fans over the past few weeks.
Confessing that her 'Sexiest Female' nod is "overwhelming", Jossa commented: "Now I feel like I have to be sexy, and I'm so not sexy that it's ridiculous! It's a nice compliment, though. I do quite enjoy dressing up, but I'm really indecisive.
"I always get my mum and my boyfriend Tony [Discipline] to help me choose. But I reckon as long as you feel comfortable in an outfit, you should be able to wear it pretty well."
Meanwhile, of his 'Sexiest Male' nod, Witts explained: "I'm up against Chucky [Venn], so it'd be cool if either of us wins. Maybe people should vote for me because they'd be doing my parents proud!"
Elsewhere, a victory as 'Funniest Female' would be particularly impressive for Empson as she also won the prize last year.
She said: "I don't want to speak too soon, but it would be lovely. I could get a glass cabinet made to display my trophies!"
The full photoshoot, which also features Ricky Norwood, Jasmyn Banks, Rachel Bright and Chucky Venn, can be found in the latest issue of Inside Soap.
Below, Soap Scoop presents some of the pictures and takes a look behind the scenes at the shoot.
Photo gallery - EastEnders stars in Inside Soap Awards photoshoot: