'The Bill' goes interactive for murder plot

ITV police drama The Bill is to turn viewers into detectives for a series of interactive episodes.

During the three-part special entitled 'Target', the Sun Hill team will undertake one of their biggest investigations when a high-profile politician and a respected religious leader are shot dead at a 'Rock Against Racism' concert.

With the race on to catch the killer, Superintendent John Heaton (Daniel Flynn) is rocked to the core when he realises that he could have been one of the intended targets.

As the plot progresses, viewers will be able to locate clues scattered around the internet as well as view unseen CCTV footage on a dedicated YouTube channel. The interactive incident room will be launched after the first episode has aired.

Of the venture, Executive Producer Johnathan Young said: "We are driving home the interactive element to this fantastic three-parter and The Bill is always looking at new ways of using new media to promote various storylines.

"This is the first time viewers can utilise The Bill's website and other fictional sites to create their very own virtual incident room, seek out and gather extra clues which have not been seen on screen."

He added: "The Bill will be continuing to use the interactive element for future storylines in the coming months."

'Target' is due to transmit next month on ITV1.