According to the News of the World, the actors receive a £3,000 fee and travel expenses each time they open a shop.
Antony Cotton and Andy Whyment have reportedly opened 16 stores each, earning over £48,000.
Meanwhile, Katherine Kelly and Jennie McAlpine have also had the honour of opening some of the chain's branches.
However, a Poundland spokesperson claimed that the actors are worth the money.
She explained: "Our decision to use the celebrities has proved a huge success, resulting in a significant rise in footfall figures."