Soaps
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The Weatherfield serial secured the gong after beating off competition from EastEnders, Emmerdale and Hollyoaks, as well as local dramas Fair City and Ros na Rún.
In a strong showing for the long-running programme, Coronation Street also picked up two further prizes as Katherine Kelly (Becky McDonald) walked home with the 'Favourite Female Soap Star' award and Bill Roache (Ken Barlow) was given the 'Soap Legend' title.
Meanwhile, Emmerdale's Dingle clan won the 'Favourite Soap Family' prize and Fair City's Tony Tormey (Paul Brennan) took the 'Favourite Male Soap Star' trophy.
Along with Kelly and Roache, stars in attendance included Kym Marsh, Michelle Keegan, Beverley Callard, Louis Walsh and Michelle Heaton.
The TV Now awards are screened tonight at 8pm on TV3.
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