Collinson is currently in the process of putting his own stamp on the Weatherfield drama after taking office earlier this year as a replacement for Kim Crowther.
Speaking to DS about Corrie's future, Collinson explained: "In terms of an overall vision, I want to tell more stories at the same time and over a longer period so the audience invest. Sometimes, there's a temptation to keep coming up with big stories that are over within two weeks - I want to step back a little and look strategically at what stories we're telling and to tell them over a longer period of time.
"Hopefully what you'll start seeing is that there will be big stories going on at the same time that we dip in and out of to remind the audience that a story is still there."
The showrunner went on to praise Molly Dobbs and Kevin Webster's affair storyline as a slow-burning plot which has worked well.
He commented: "When I took over, the Molly and Kevin storyline was quite rapidly heading for a conclusion. One of the first things I did was to stop that. I believe in mining as much as I possibly can from a story and particularly from one as good as this. The reason I think it's good is because it takes in so many characters. There's Molly, Kevin, Tyrone, Sally, the girls, Jack, Rita, Pam, Bill - you can never stop a story that [has such wide implications].
"I always think of the great classic soap affairs like Cindy and David in EastEnders - that went on for nearly a year, I think. There's a great joy in two people standing in a pub and catching each other's eye. That's how you keep tantalising the audience."
> Click here to read our interview with Phil Collinson
> Character teasers from Corrie's Phil Collinson