Corrie crash bulletins attract 111k views

More than 111,000 people viewed the online-only tram crash news bulletins created specially for Coronation Street's 50th anniversary week.

The footage, which saw real-life news reader Alastair Stewart reporting on the spectacle on the cobbles, and included interviews with residents amongst the carnage of the accident, was available on ITV.com as the drama unfolded on the main show.

ITV collaborated with ITN and Granada News to create the web-exclusive bulletins, which ran for the course of the week, New Media Age reports.

In addition to the success of the news instalments, almost 680,000 unique users visited the show's official site at itv.com throughout the week.

This marked a historic high for the show's online activity, jumping 60% from its previous highest recorded figure - which was earned by Rosie Webster's striptease last year, performed by actress Helen Flanagan.