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Coronation Street actor William Roache faced embarrassment when just three fans turned up to a book signing for his new autobiography.
Roache - who plays Ken Barlow on the ITV1 soap - made an appearance at a Waterstone's shop in Wilmslow, Cheshire, to promote his book Soul on the Street.
However, the event clashed with a nearby Christmas lights switch-on by Manchester United's Edwin Van Der Sar, which proved to be more popular with local residents.
An onlooker told the Daily Record: "It was a bit embarrassing but William took it all in good heart. He's a great sport and was happy to speak to those who turned up."
William had planned to give a talk about the autobiography, but it was cancelled due to lack of interest.
Store manager Kyran Donald said: "There were about 25 to 30 requests for signed copies but not everyone could make it."
Pamela Kaye, 63, who was one of the three fans, revealed: "We had a very informal chat and he gave me a peck on the cheek. He was very lovely and very easy to talk to. I was very lucky because I was thinking about not going."
