Tech
The battle surrounding ownership of ITV Digital mascot 'Monkey' has finally been settled.
Following a lengthy legal row between advert agency Mother and ITV Digital administrators Deloitte and Touche, the agency has officially bought the rights to the character and hired him out for the BBC's Comic Relief appeal.
Broadcast reports that after a year of being out of the spotlight, Monkey will be relaunching his TV career with a variety of projects to become a celebrity in his own right.
As well as upcoming appearances on Graham Norton and Patrick Kielty's talk shows, the puppet and Mother are rumoured to be in discussions with the BBC about a chat show of his own.
"He was one exhausted monkey after all the ITV Digital business," said a spokeswoman for Mother. "But now he has a personal trainer, he’s been on the Atkins diet and he can’t wait to get back to work."
Following a lengthy legal row between advert agency Mother and ITV Digital administrators Deloitte and Touche, the agency has officially bought the rights to the character and hired him out for the BBC's Comic Relief appeal.
Broadcast reports that after a year of being out of the spotlight, Monkey will be relaunching his TV career with a variety of projects to become a celebrity in his own right.
As well as upcoming appearances on Graham Norton and Patrick Kielty's talk shows, the puppet and Mother are rumoured to be in discussions with the BBC about a chat show of his own.
"He was one exhausted monkey after all the ITV Digital business," said a spokeswoman for Mother. "But now he has a personal trainer, he’s been on the Atkins diet and he can’t wait to get back to work."
More: Tech, Terrestrial TV
More Tech News
Apple News
Apple TV trial production under way?The product is said to be in the trial production stage at China's Foxconn.
Satellite TV News
Sky plotting mobile launch, says reportBut Sky denies newspaper claim that it is in talks with Everything Everywhere.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
