Tech
Telewest announced today that it has revamped its already-successful Blueyonder gaming service to include new features, and a new pricing structure.
Chad Raube, Telewest's Director of Internet Services, said: "blueyonder gaming is defining the future of multiplayer gaming with our unique user-controlled game and server booking system, attracting interest from as far afield as Japan and the US."
And, in a requisite swipe at BT, he added: "With BT withdrawing its multiplayer gaming servers, we're committed to offering our gamers one of the best online gaming experiences available today."
The new service will offer a subscription package in addition to its free servers. For £3 per month - £2 for Blueyonder customers, subscribers get 14 hours of server time each month to book or launch user-controlled game servers; the ability to create clans; league and tournament systems; access to subscriber-only servers running the most popular games; and access to community forums.
The cable operator also promises to add "additional enhanced features" to the service in the coming months, including rankings, more optimised subscriber-only servers and subscriber-only forums. The company claims it is one of the most popular European multiplayer gaming sites, with 1500 simultaneous players every day and a member base of around 60,000.
Blueyonder is one of Telewest's most successful operations, with Telewest ensuring not only is the broadband service up to scratch in the main, but that there is sufficient content to attract people to switch from a dial-up solution - including Blueyonder's own dial-up service - to the higher-priced broadband option. Gaming seems to be one of the areas in which Telewest is concentrating, something confirmed when it was also announced today that Blueyonder is sponsoring Gamepad, a show on Bravo - a channel owned by Telewest's own content division, Flextech.
John Orriss, Blueyonder's head of marketing, said: "Sponsoring Gamepad offers us the opportunity to connect with a young, male audience that fits closely with a major segment of the blueyonder broadband target market.
"Online gaming is one of the high growth areas propelling broadband usage and is an application which benefits enormously from the greater speed which a broadband connection offers."
Chad Raube, Telewest's Director of Internet Services, said: "blueyonder gaming is defining the future of multiplayer gaming with our unique user-controlled game and server booking system, attracting interest from as far afield as Japan and the US."
And, in a requisite swipe at BT, he added: "With BT withdrawing its multiplayer gaming servers, we're committed to offering our gamers one of the best online gaming experiences available today."
The new service will offer a subscription package in addition to its free servers. For £3 per month - £2 for Blueyonder customers, subscribers get 14 hours of server time each month to book or launch user-controlled game servers; the ability to create clans; league and tournament systems; access to subscriber-only servers running the most popular games; and access to community forums.
The cable operator also promises to add "additional enhanced features" to the service in the coming months, including rankings, more optimised subscriber-only servers and subscriber-only forums. The company claims it is one of the most popular European multiplayer gaming sites, with 1500 simultaneous players every day and a member base of around 60,000.
Blueyonder is one of Telewest's most successful operations, with Telewest ensuring not only is the broadband service up to scratch in the main, but that there is sufficient content to attract people to switch from a dial-up solution - including Blueyonder's own dial-up service - to the higher-priced broadband option. Gaming seems to be one of the areas in which Telewest is concentrating, something confirmed when it was also announced today that Blueyonder is sponsoring Gamepad, a show on Bravo - a channel owned by Telewest's own content division, Flextech.
John Orriss, Blueyonder's head of marketing, said: "Sponsoring Gamepad offers us the opportunity to connect with a young, male audience that fits closely with a major segment of the blueyonder broadband target market.
"Online gaming is one of the high growth areas propelling broadband usage and is an application which benefits enormously from the greater speed which a broadband connection offers."
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