Tech
The lifestyle channel, which joined the Sky EPG at channel 289 on June 10, is initially carrying entirely US programming.
Brad Wald, Comcast International Media Group's managing director in Europe, said there were plans to add British-made content in the future.
Style Network's programming is "young and edgy", he said, and included Style Her Famous, How Do I Look and Stripped "If you do niche channels, you can attract audiences, but it is being strong in that niche that counts," said Wald.
A formal launch and advertising campaign is planned to begin on Monday for the channel, which is part of Sky's Lifestyle & Culture subscription package.
More: Tech, Satellite TV
Apple News
Apple's tablet market share declinesThe iPad's share of the tablet market shrinks by 7% as Kindle Fire gains ground.
Android News
Android 5.0 'Jelly Bean' launch rumouredGoogle rumoured to be fast tracking new OS in response to Windows 8 launch.
Satellite TV News
Sky Sports F1 to launch on March 9Broadcaster readies major ad campaign for its first ever channel dedicated to one sport.
Cable News
Virgin Media to sponsor Eurogamer ExpoThe cable operator to power the expo with its broadband network.
Freeview News
BBC to broadcast London 2012 live in 3DLive coverage is coming of opening and closing ceremonies, Men's 100-meter final.
Video on Demand
Netflix pays out $9m in privacy suitNetflix pays out $9m in compliance with the Video Protection Privacy Act.
