Sky confirms music channel names

Flaunt, The Amp and Scuzz have been confirmed as the names of Sky's three new music channels, due to launch in April.

A statement described the channel ouputs and their target audiences:

• Flaunt will feature a mix of chart music, fashion, celebrities and gossip aimed at a core audience of streetwise, fashion conscious girls aged 13-16. Featured artists include Justin Timberlake, Pink, Ms Dynamite, J-Lo and Kelly Rowland.
• Scuzz, the natural viewing home for disruptive rock fans, will target a core audience of 15-19 year old men with a playlist to include Queens of the Stone Age, Foo Fighters, Good Charlotte and AFI.
• The Amp is the channel for discerning fans of authentic, unmanufactured music. It will appeal to a core demographic of men aged 25-29 with music from artists such as White Stripes, Oasis, Doves, Coldplay and Massive Attack.

Each channel will also feature tie-in with established brands in the music industry, such as music news website Popworld and radio station Xfm.

"Sky is entering the music category with the same passion it has for sport and other entertainment," said Lester Mordue, head of music at Sky. "Our channels will be highly interactive with a unique mix of music, lifestyle and entertainment that reflects their audience."