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Marks & Spencer Signs With Open....

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The UK’s leading high street retailer will soon be open for business in millions of UK living rooms, following today’s announcement that it will be joining Open’s growing list of content providers.

Marks & Spencer and Open today announced a five-year agreement to create a shopping service that will extend one of the most popular and successful retailers in the UK from the high street into millions of homes via Britain’s leader in interactive television. The agreement has an option for renewal for a further five years highlighting Marks & Spencer’s long-term commitment to interactive television and Open.

The service, which will be available next summer, will initially concentrate on Marks & Spencer’s clothing and home products but will eventually be expanded to sell the retailer’s entire range of high-street merchandise, including food and financial services. With Open’s extended retail service, there is no limit to the number of products that Marks & Spencer will be able to offer on the platform.

Reaching over 9 million people in more than 3.8 million homes, Open will offer Marks & Spencer access to the largest e-commerce platform in the Britain. Research shows that, less than a year after launch, more than 1.1 million homes use Open at least once a week. Marks & Spencer now joins a host of top high-street names already trading successfully on Open including Woolworths, Carphone Warehouse, Argos, Dixons, WHSmith and NEXT, as well as an array of top Internet retailers and financial service providers.

Jon Florsheim, Managing Director of Open said:

"This is an outstanding opportunity for Open, Marks & Spencer and the millions of shoppers who are looking for quality, value and convenience. Open and Marks & Spencer share a similar customer base making this an especially strong proposition. The deal will greatly enhance Open’s strong line-up of major high street retailers while bringing Marks & Spencer an e-commerce mass market unrivalled in Britain."

Peter Robinson, Head of e-commerce, Marks & Spencer said:

"The agreement forges a significant alliance between two industry leaders. Our presence on Open will form an important part of our e-commerce strategy providing Marks & Spencer with access to 3.8 million, and growing, interactive digital TV subscribers. We are delighted about this partnership."

The UK’s leading high street retailer will soon be open for business in millions of UK living rooms, following today’s announcement that it will be joining Open’s growing list of content providers.

Marks & Spencer and Open today announced a five-year agreement to create a shopping service that will extend one of the most popular and successful retailers in the UK from the high street into millions of homes via Britain’s leader in interactive television. The agreement has an option for renewal for a further five years highlighting Marks & Spencer’s long-term commitment to interactive television and Open.

The service, which will be available next summer, will initially concentrate on Marks & Spencer’s clothing and home products but will eventually be expanded to sell the retailer’s entire range of high-street merchandise, including food and financial services. With Open’s extended retail service, there is no limit to the number of products that Marks & Spencer will be able to offer on the platform.

Reaching over 9 million people in more than 3.8 million homes, Open will offer Marks & Spencer access to the largest e-commerce platform in the Britain. Research shows that, less than a year after launch, more than 1.1 million homes use Open at least once a week. Marks & Spencer now joins a host of top high-street names already trading successfully on Open including Woolworths, Carphone Warehouse, Argos, Dixons, WHSmith and NEXT, as well as an array of top Internet retailers and financial service providers.

Jon Florsheim, Managing Director of Open said:

"This is an outstanding opportunity for Open, Marks & Spencer and the millions of shoppers who are looking for quality, value and convenience. Open and Marks & Spencer share a similar customer base making this an especially strong proposition. The deal will greatly enhance Open’s strong line-up of major high street retailers while bringing Marks & Spencer an e-commerce mass market unrivalled in Britain."

Peter Robinson, Head of e-commerce, Marks & Spencer said:

"The agreement forges a significant alliance between two industry leaders. Our presence on Open will form an important part of our e-commerce strategy providing Marks & Spencer with access to 3.8 million, and growing, interactive digital TV subscribers. We are delighted about this partnership."

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