Tech
ITV has announced its "biggest ever interactive service", launching alongside the new series of Pop Idol on Saturday, 9th August.
The interactive services, which will be available on digital satellite, will include an interactive voting facility in addition to the usual premium-rate phone number, SMS, and Internet voting facilities.
Pop Idol Interactive will be available by pressing the red button while the programme is transmitted on ITV1 and ITV2. Two Way TV developed and built the application for ITV from designs by Attic Media. In-between shows, the service will be accessible via ITVi, a new 24-hour interactive service.
Jane Marshall, ITV Interactive Controller, said: "Our new service will be easy to use and give fans as much Pop Idol information as they could want or need, at any time of day. Voting will be simple, and viewers don’t have to leave their sofas or miss any of the show, as well as enjoying all the extra games whenever they want to.
"I’m A Celebrity Get Me Out Of Here Interactive was a huge success earlier this year, with over 1 million people voting via their remote control, and we hope that Pop Idol-Interactive will be just as popular."
More details also emerged today about the coverage viewers can expect for Pop Idol. Viewers will be given the opportunity to text their opinions to ITV during the show, which will then be scrolled across the bottom of the screen in a ticker format during Pop Idol Extra shows on ITV2. Getting viewers to text in is very much an in-vogue interactive element, with Big Brother featuring a similar ticker during coverage on E4.
The interactive services, which will be available on digital satellite, will include an interactive voting facility in addition to the usual premium-rate phone number, SMS, and Internet voting facilities.
Pop Idol Interactive will be available by pressing the red button while the programme is transmitted on ITV1 and ITV2. Two Way TV developed and built the application for ITV from designs by Attic Media. In-between shows, the service will be accessible via ITVi, a new 24-hour interactive service.
Jane Marshall, ITV Interactive Controller, said: "Our new service will be easy to use and give fans as much Pop Idol information as they could want or need, at any time of day. Voting will be simple, and viewers don’t have to leave their sofas or miss any of the show, as well as enjoying all the extra games whenever they want to.
"I’m A Celebrity Get Me Out Of Here Interactive was a huge success earlier this year, with over 1 million people voting via their remote control, and we hope that Pop Idol-Interactive will be just as popular."
More details also emerged today about the coverage viewers can expect for Pop Idol. Viewers will be given the opportunity to text their opinions to ITV during the show, which will then be scrolled across the bottom of the screen in a ticker format during Pop Idol Extra shows on ITV2. Getting viewers to text in is very much an in-vogue interactive element, with Big Brother featuring a similar ticker during coverage on E4.
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