EXCLUSIVE: bid-up.tv - full details

Source: digiNEWS network site tv:uk

tv:uk can exclusively bring full details of bid-up.tv, a new auction channel starting this October.

With fourteen hours of live, instant auctions every day (11.00 to 01.00), bid-up.tv is a brand new auction TV channel available in all SkyDigital homes (channel number 647).

For the first time ever viewers have the chance to bid for a range of fantastic lots from DVD players to cars, autographed movie posters to holidays, jewellery to wine - there's something for everyone on bid-up.tv.

bid-up.tv is fast, fun and engaging - adding a really compulsive gameplay element to home shopping! Each auction begins and ends in a matter of minutes - creating a real rush of excitement for those taking part at home. For bidders, each auction is a buzz as they battle for bargains by calling in to place their bids and then watching the action unfold on the high-tech auction scoreboard.

Bidders can also take part via our website (www.bid-up.tv) and bid in the same live auctions at the same time as our TV viewers, making it a truly multi-platform channel.

bid-up.tv is a 'must see' and 'must try' user-friendly interactive experience, totally unique and exciting and combining the strongest elements of the web and digital TV.

How to play bid-up.

bid-up.tv is no ordinary television auction. It will give viewers the opportunity to become totally involved in the auction from home, actually dictating events as they happen in a totally dynamic and compulsive way. Viewers take part by phoning a number on screen and following a set of simple instructions to place their bids.

Viewers will easily get to grips with bid-up.tv's auction formats. There are four main types:

Single-Product Rising Price
Only one lot is available for auction and the price rises from a fixed starting price. In this type of auction the lot will be secured by the highest bid for the item when the auction closes.

Multi-Product Rising Price
A specified number of identical items are up for auction (e.g. ten Sony camcorders) and the price rises from a fixed starting price. In this type of auction the lots will be secured by the highest bids for the items when the auction closes.

Single-Product Falling Price
Only one lot is available for auction. In this type of auction the price decreases from its starting price by a fixed amount at specific intervals throughout the auction (e.g 5 every ten seconds). The lot will be secured by the first person to bid making this an exciting game of skill and timing and a real test of nerve.

Multi-Product Falling Price
A specified number of identical items are available for auction. In this type of auction the price decreases from its staring price by a fixed amount at specific intervals throughout the auction. The lots will be secured by the first people to bid until the lots sell out.

Programme Highlights

CAR AUCTION
The car auction is quite simply the star auction of the week. The auction opens on a Monday night at ten to ten (21.50) when viewers can get bidding for a car and then keep an eye on their progress throughout the week, every night at the same time. As the auction runs all week, there will be plenty of time to pop down to a local car dealer, go for a test drive and compare the retail price with the auction price. Every Sunday night, we reveal the lucky bidders who will drive away an amazing deal.
* Car Auction - every night at ten to ten (21.50)

BARGAIN BIDDING
Are you the sort of person who'd like to be at the front of the queue at the Christmas sales but has never quite got round to it? If so, then Bargain Bidding is especially for you. Hand-picked quality lots at bargain basement prices. You won't believe how low we're prepared to go and you'll be amazed by what's on offer - everything from silk carpets to exclusive designer watches.
* Bargain Bidding - every night at ten to seven (18.50), ten to nine (20.50) and ten to eleven (22.50)

LOT OF THE DAY
We source the top item of each day for the lot of the day auction. During this slot we also keep viewers informed on the progress of the Lot of the Week slot.
* Lot of the Day - Monday to Saturday at ten to eight (19.50)

LOT OF THE WEEK
This special auction features odd lots that are hard to obtain from ordinary high street retailers. Viewers will get the opportunity to bid for unique, unusual to the truly weird and wonderful in this exciting weekly auction, with the winner being announced on Sunday evening.
* Lot of the Week - Sunday evenings at ten to eight (19.50)

SWITCHED ON
We open and close the day's auctions with Switched On. Get the electronic gear you really want for the price that suits you! From CD players to widescreen TVs, videos to midi-systems, Switched On is back to back, high-tech auction action, crammed full of hot lots!
* Switched On - every day at 11am and 11pm (11.00 and 23.00)

JUST THE TICKET
If you're looking to getaway, whether it's flights, holidays or a special occasion, check out Just the Ticket for last minute bargains.
* Just the Ticket - Monday to Saturday at 22.00

November Specials
With the festive season fast approaching, we'll be taking the worry out of Christmas shopping by featuring perfect gift ideas as well as winter sports equipment for those who'd rather get away.

Other information
bid-up.tv is a brand new interactive auction TV channel and website, created by former ONdigital directors John Egan and Ashley Faull. It is the launch channel of sit-up, the UK's first interactive video content provider, set up to create and exploit "sit-up" entertainment opportunities in convergence of digital TV and the web.