Freesat plans major ad campaign

Freesat is to launch the first of a series of major advertising campaigns this Autumn.

The free satellite television provider, a joint venture between the BBC and ITV, has appointed Farm as its retained creative agency to help it develop its brand strategy before the campaigns run.

"We’re very excited to be working with Farm to take the Freesat brand onto the next phase of its development," said Freesat's marketing and communications director, Will Abbott. "It’s important that all of our agencies can work well together to deliver a joined-up campaign for peak season and Christmas. We’ll be looking to continue this integrated approach moving forward."