Tech
Sky has confirmed on the Digital Spy forums that it has dropped the "fair use policy" from its Sky Broadband Max terms and conditions, effectively removing the 250GB per month download limit from its top-tier service.
The policy - long a topic of discussion on our Sky Broadband forum - has been dropped with immediate effect.
"One of the things you’ve told us is that you want “unlimited” broadband to be exactly that - truly unlimited," the team wrote on DS. You’ve questioned why broadband products offering unlimited usage, such as Sky Broadband Max, adopt a Fair Usage Policy (FUP). We’ve taken your comments on board and this month we’ve removed the FUP from our Sky Broadband Max terms and conditions.
"What does this mean for you? Well, if you’re a Sky Broadband Max customer it means you’re free to download as much as you want, whenever you want. We think this makes us the first major broadband provider to offer a truly unlimited package."
Sky added that having invested in "a high-capacity network that is designed to carry huge amounts of traffic without congestion", it will not use traffic shaping techniques to slow down connections during peak times on Sky Broadband Base, Mid or Max. Sky Broadband Connect customers are not directly attached to Sky's own network and because of this Sky said they "are unable to extend this promise to them".
> Discuss Sky's decision to drop the FUP here
The policy - long a topic of discussion on our Sky Broadband forum - has been dropped with immediate effect.
"One of the things you’ve told us is that you want “unlimited” broadband to be exactly that - truly unlimited," the team wrote on DS. You’ve questioned why broadband products offering unlimited usage, such as Sky Broadband Max, adopt a Fair Usage Policy (FUP). We’ve taken your comments on board and this month we’ve removed the FUP from our Sky Broadband Max terms and conditions.
"What does this mean for you? Well, if you’re a Sky Broadband Max customer it means you’re free to download as much as you want, whenever you want. We think this makes us the first major broadband provider to offer a truly unlimited package."
Sky added that having invested in "a high-capacity network that is designed to carry huge amounts of traffic without congestion", it will not use traffic shaping techniques to slow down connections during peak times on Sky Broadband Base, Mid or Max. Sky Broadband Connect customers are not directly attached to Sky's own network and because of this Sky said they "are unable to extend this promise to them".
> Discuss Sky's decision to drop the FUP here
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