National ad campaign for Freeview+

Freeview is to launch a national television advertising campaign for the Freeview+ brand of personal video recorders on Thursday.

A lineup of celebrities including Alan Carr, Gordon Ramsay, Steve Rider and Antony Cotton will act out various aspects of Freeview+ functionality, such as pause, rewind and series linking, in a series of ads spotlighting programming available on Freeview.

"There are no monthly bills with Freeview+, you can just enjoy the control it gives you of the telly you love," said Rob Farmer, Freeview's director of marketing communications. "This campaign celebrates the functionality from the public's perspective, rather than the TV personality's. We're aiming to make the power shift itself a source of entertainment."

Freeview has also unveiled a deal with Tesco whereby people purchasing a Techwood Freeview+ box for just under £70 receive a free standard Freeview box.

"Freeview's proposition is as relevant today as it's ever been," continued Farmer. "With a new Discovery channel and, later, HD coming next year, we're confident in Freeview's continued ability to deliver the quality TV people want, without the bills they don't want."